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We Stay Current with the Industry

Learning is a Life Long Journey, just like Health & Wellness


Professional growth and development can be achieved through a variety of ways: continuing education, listening to credible podcasts, reading peer reviewed articles, client feedback, and having a mentor are just a few of the ways that Measure Backwards uses to stay current with the health and fitness industry. Similar to many others, the health and fitness industry is constantly evolving due to new findings from research, advances in technology, or the latest fitness trends.


At Measure Backwards, we strive to provide a quality coaching experience to each of our clients by using several methods to stay connected with the industry. This is not just something we talk about because it sounds good. When creating our weekly schedules, we prioritize adding professional development into our daily schedules. Whether it is carving out fifteen minutes to read a peer reviewed article or two hours to prepare for an upcoming certification exam, it is a critical component to add into our daily schedules.


This article will help you gain a deeper understanding on a few of the approaches Measure Backwards takes to stay current with the health and fitness industry.


Continuing Education


Although some people have negative opinions about certifications and feel it is more of a money-making scheme by the organizations, Measure Backwards has a different viewpoint. We instead place high value in education to ensure we provide optimal service to our clients by staying knowledgeable in the health and fitness industry.


For health and fitness coaches, education can come from a combination of credible resources such as earning a bachelor’s degree, completing an internship, attending a conference, previous work experience, or obtaining certifications. However, what will separate a decent coach from a rockstar coach is what they will actually do with all of the knowledge once it has been learned. In other words, there are people who focus on the short-term goal by cramming for an exam, passing it, and then forgetting most of the information a day later. And then there are people who focus on the long-term goal by studying weeks prior to the exam, passing it, and continue to use and expand upon the information for the rest of their lives. The team at Measure Backwards focuses on the long-term, not the short-term approach.